Home > Technology > Apple Press Conference (7/16/2010)

Apple Press Conference (7/16/2010)


A very strategic press conference from Apple today.  The updates below sum it up, but basically they put superman Steve Jobs in front of the audience to state how much Apple cares about their customers.  It was sincere and heart felt.  They then demonstrated the antenna issue with other phones, and gave some impressive stats about iPhone sales/performance/return rates.  Then they announced that there will be a free bumper/case for anyone who wants one, or a refund for anyone who has purchased a bumper from Apple.

Here is the video of the press conference from apple.com

** FINAL UPDATE ** ~10:36 AM

“We love our users”.

** UPDATE ** ~10:29 AM

Software update is available

Free bumper for every iPhone 4 buyer.  If you already have one, they will refund the purchase in full.

** UPDATE ** ~10:27 AM

iPhone 4 drops more calls than the iPhone 3GS, but only < 1% per hundred.

** UPDATE ** ~ 10:25 AM

Sales over 3M units over the past 3 weeks.

** UPDATE ** ~10:23 AM

1.7% iPhone 4 users have actually returned the phone, versus 6% that returned 3GS.  No apology so far…

** UPDATE ** ~ 10:21 AM

Apple states that .055% of iPhone owners have actually called Apple to report this reception issue.

** UPDATE ** ~ 10:20 AM

Apple currently giving a demonstration on how the test phones in silicon chambers.  The purpose of this demo is to prove that Apple tests in a more technical fashion than Consumer Reports had tested.

** UPDATE ** ~ 10:10AM

Live from the press conference, Apple is currently demonstrating the antenna issue with a blackberry.  Not off to a good start…

** UPDATE **

Lots of stir lately about Apple's press conference tomorrow (7/16/2010).  What are they going to talk about?  Anything but the "death grip" would cause outrage/riot, so let's just assume that to be the case.

Personally, I've found that touching the iPhone 4 in any way shape or form cripples the connection.  I've added a "bumper" (which by the way cannot be charged/docked without taking the bumper off first), and it seems to have corrected the problem.  In my opinion, any OEM case should be able to be docked or at least charged via USB, however seems no one at Apple has thought of that yet.  Aren't there any nerds at Apple as fed up as I am with all this?

What is Apple going to do about the antenna issue?  Are they really going to re-engineer the phone and recall millions of iPhones….will they hand out free bumpers, and then have to address the charging issue next week when people are complaining about that?  Will they push users towards an "iPhone 4S" which contains some hardware refresh with a better antenna placement?  Any other likely scenarios?  Maybe they will surprise us all and "officially" tell us that we are STILL holding the phone incorrectly.

If you read Apple's last press release on the issue, you'll see them blaming the algorithm used to determine signal strength.  They claim it has always been faulty, and actually reports better service than it should.  It is believable if you are not a tech enthusiast (or just a long time iPhone user), but to me this makes no sense.  Bottom line is, the bumper fixes the problem entirely.  Are they trying to tell me that putting a bumper on the phone fixes a broken piece of code?  It seems Apple was chasing any kind of minor glitch they could find that was not too severe to release, and use that as the culprit while they figure out what they are really going to do.

I love the iPhone, and have always defended them against the naysayers regarding minor/natural tech issues.  I just think they could have handled this much better than the timeline illustrated below, but I do commend them for owning the issue (assuming that they are going to actually address this for real tomorrow).

The people complain about antenna issues —> Steve Jobs comments that we are ALL holding it wrong —> Apple press release states faulty code in signal strength logic is to blame —> Press Conference on 7/16/10 —> (I'll update this later with the result).

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  1. July 17, 2010 at 2:38 am

    I think it was a great article

    • July 17, 2010 at 4:14 am

      Thank you. People are making a big deal about the mass coverage of this particular issue. Fact is, these things are just fun to track. Unlike “real” issues (ie – BP oil spill), the outcome really doesn’t matter. There is no stress involved, no one is at risk of being harmed, etc, etc… That’s what made this so fun for me.

  2. clogman
    July 28, 2010 at 3:28 pm

    When will Apple get Grace Jones to promote their hi-tech products?

    I can see the ad now.

    “Pull up to the bumper, baby, with your death grip antenna screen”

  3. August 9, 2010 at 5:21 pm

    Nice post … In fact, it’s the coolest post I read this month and deserve a Facebook share!

  1. July 17, 2010 at 5:14 am

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