Home > Technology > Apple Press Conference (7/16/2010) – The Aftermath (Antennagate)

Apple Press Conference (7/16/2010) – The Aftermath (Antennagate)


Ok, now that I’ve thoroughly tracked the press conference in my last post, it seems the hype is just starting. There are lots of questions, and lots of opinions about the way Apple handled the situation. I think that Apple did a tremendous job getting all their facts together so quickly, and for delivering this press conference with such class and sincerity. No one accused anyone of making up stories, no one was blamed, it was put very simply and delivered with such a calm demeanor.

I was worried that Apple’s response was going to taint my perception of the company forever, and am happy to report that I was blown away by their response (in a good way!). It’s just a shame that Apple had to go to these lengths to defend the most popular Smartphone on the market. Now anyone that sells a different Smartphone without giving out a free case will just be yet another step behind Apple.

In no particular order, here are some of the things I’ve observed while participating in various forums (ie – the FoxNews chat during the live press conference, or reading various other articles on the subject).

1) Question: How do I get my case/refund from Apple?
Answer: The details are still being ironed out, but Apple has updated the description of the Bumper in the Apple Store, indicating that they are currently not for sale, but will soon contain information on how to get your free bumper/refund. Keep checking back with the Apple Store for updates.

2) Question: Does the bumper actually fix the issue?
Answer: Yes it does. Paired with the 4.0.1 software update, the phone functions exactly how it should. The software update is clearly working as it should. I get terrible service in my home, but the iPhone always reported 4/5 bars before the update (iPhone 3G and 4). Now with the update, it correctly reports poor signal strength (1 or 2 bars).

iPhone 4 Bumper (black)

3) Question: What is contained in the iOS 4.0.1 software update?
Answer: The most important fix in this update is the new algorithm that calculates signal strength. There is a secondary update that fixes a pretty serious bug for Exchange Server users. This only affects corporate users who were unable to retrieve email from their Exchange servers due to a timeout issue. Apple had previously release a hotfix that came in the form of a simple profile install.

4) Statement: The iPhone cannot be charged while the bumper is in place.
Response: Yes, I’ve noticed the same thing, although some users have indicated that the charger that comes with the iPhone 4 works fine with their bumper. I have the OEM bumper and charger, and I have to take the bumper off to charge/dock the device. I asked an Apple employee at my local Apple store, and was told that there are no chargers or docks that are compatible with the bumper.

5) Question: Why do people care so much about this iPhone issue? Get a life…
Answer: Stop reading. Compared to most breaking news stories (ie – BP oil spill), the outcome of this one doesn’t really matter. It is fun to track, and fun to analyze without the need to take any religious/political/economical stand. Anyone from technology experts, to a person who just bought their first SmartPhone can follow this story just the same. That is what I love about technology news.

And in case you missed the press conference, it is posted here on Apple’s website. Note, for some reason the link goes to a different video, but if you copy the URL you’ll get there.

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  1. Ted
    July 17, 2010 at 6:41 pm

    If you haven’t watched the keynote… you at least need to watch this… hilarious!

  2. July 17, 2010 at 7:13 pm

    Thanks for adding this. I’m glad that Apple is confident enough in their products to start off a major press conference on a humorous note.

  3. GlennAC
    July 17, 2010 at 8:26 pm

    For all of the detractors, then what would have satisfied you? It appears that nothing Apple could have said or done would have satisfied the detractors short of a total product recall, Apple’s abandonment of the iPhone 4, and their pledge to try better next summer.

    While that may have gratified a small vocal minority, I imagine the 99% of satisfied users would object. So tell us, what else can Apple reasonably be expected to do for a product that the vast majority are entirely satisfied with?

    No, I’m serious. What else could Apple have done to appease the dissatisfied while at the same time not pissing off the majority that are perfectly happy with the product?

    • July 18, 2010 at 1:51 am

      Some people will never be satisfied. I try to address this community specifically in all my posts as to leave no room for them to complain. Fact of the matter is, these people will always turn the most minor of issues in to some boycott against product xyz.

  4. Rylan
    July 18, 2010 at 2:08 pm

    Personally I’m not satisfied but I won’t be boycotting the company. They have a faulty product here so I’ll keep it in context, return my iphone ( which I struggle to make calls with ) and I’ll return to my 3G.

    The reason Im not satisified is that one of my reasons for purchasing an iphone 4 was becuase it looked amazing. That wasn’t the only reason but it was a factor and Apple plays to this. After this, which really is affecting more people then you and Apple make out, it makes those with bumpers look like idiots, people who see the phone has a problem but won’t return it because they’e too simple to realise they’ve been sold a dud. You’ll seem them in future with their bumpers, and you’ll know…”hey, your phone doesn’t work and you’re too stupid and sold on the brand to take it back.”

    I hope your iphone works for you. Mine doesn’t but I don’t want you to suffer too. But if a day comes when you’re stuck by the side of the road and you can’t get a signal to call for assistance you’ll understand.

    • July 18, 2010 at 3:31 pm

      Thanks for the comment, I think this is a valuable post on the topic. I actually wanted a bumper before I knew anything about the antenna issue, just for the sake of wanting to have the one OEM case available. And personally, I’m not too concerned with how anyone views my phone. If they want to sympathize that I have a band-aid on my new phone, fine 🙂

      Just curious as to whether or not you had a case on your 3G or not. Now that I think about it, I never used my 3G once without a case on it. I would recommend you at least try your iPhone 4 with a bumper (or 3rd party case), because you very quickly forget about the (very minor) problem that once was. I do admit that with the low signal strength I get in my home, the phone is completely unusable without a case. Try the bumper or another case, it’s free 🙂

  1. July 17, 2010 at 8:14 am
  2. July 17, 2010 at 10:13 am

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