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Apple Press Conference (7/16/2010) – The Aftermath (Antennagate)

July 17, 2010 8 comments

Ok, now that I’ve thoroughly tracked the press conference in my last post, it seems the hype is just starting. There are lots of questions, and lots of opinions about the way Apple handled the situation. I think that Apple did a tremendous job getting all their facts together so quickly, and for delivering this press conference with such class and sincerity. No one accused anyone of making up stories, no one was blamed, it was put very simply and delivered with such a calm demeanor.

I was worried that Apple’s response was going to taint my perception of the company forever, and am happy to report that I was blown away by their response (in a good way!). It’s just a shame that Apple had to go to these lengths to defend the most popular Smartphone on the market. Now anyone that sells a different Smartphone without giving out a free case will just be yet another step behind Apple.

In no particular order, here are some of the things I’ve observed while participating in various forums (ie – the FoxNews chat during the live press conference, or reading various other articles on the subject).

1) Question: How do I get my case/refund from Apple?
Answer: The details are still being ironed out, but Apple has updated the description of the Bumper in the Apple Store, indicating that they are currently not for sale, but will soon contain information on how to get your free bumper/refund. Keep checking back with the Apple Store for updates.

2) Question: Does the bumper actually fix the issue?
Answer: Yes it does. Paired with the 4.0.1 software update, the phone functions exactly how it should. The software update is clearly working as it should. I get terrible service in my home, but the iPhone always reported 4/5 bars before the update (iPhone 3G and 4). Now with the update, it correctly reports poor signal strength (1 or 2 bars).

iPhone 4 Bumper (black)

3) Question: What is contained in the iOS 4.0.1 software update?
Answer: The most important fix in this update is the new algorithm that calculates signal strength. There is a secondary update that fixes a pretty serious bug for Exchange Server users. This only affects corporate users who were unable to retrieve email from their Exchange servers due to a timeout issue. Apple had previously release a hotfix that came in the form of a simple profile install.

4) Statement: The iPhone cannot be charged while the bumper is in place.
Response: Yes, I’ve noticed the same thing, although some users have indicated that the charger that comes with the iPhone 4 works fine with their bumper. I have the OEM bumper and charger, and I have to take the bumper off to charge/dock the device. I asked an Apple employee at my local Apple store, and was told that there are no chargers or docks that are compatible with the bumper.

5) Question: Why do people care so much about this iPhone issue? Get a life…
Answer: Stop reading. Compared to most breaking news stories (ie – BP oil spill), the outcome of this one doesn’t really matter. It is fun to track, and fun to analyze without the need to take any religious/political/economical stand. Anyone from technology experts, to a person who just bought their first SmartPhone can follow this story just the same. That is what I love about technology news.

And in case you missed the press conference, it is posted here on Apple’s website. Note, for some reason the link goes to a different video, but if you copy the URL you’ll get there.

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